This year marks the 200th St. Patrick’s Day that Guinness will share with America, and in the spirit of this occasion, Guinness is encouraging all Americans (21 years and older) to make a simple pledge—share a pint with a friend, toast to a lifetime of friendship … and give a ‘stache. And then they will give a charitable donation.
Until March 31, 2018 Guinness is donating $1 to charity for each adult that dons a Guinness mustache shared on social media. When adult beer lovers share photos of their ‘staches—self-grown and groomed, drawn-on, or Guinness-enhanced (that unmistakable hint of foam left behind on the upper lip after the first sip of stout)—on social media (tagging @GuinnessUS and using #StacheForCharity), Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, including Team Rubicon, a veteran-led disaster response organization.
The symbol of the ‘stache will appear alongside Guinness brand activity at bars and restaurants and on social media throughout the St. Patrick’s Day season.
For tips on creating the Guinness-enhanced ‘stache, the brand has posted a refreshing step-by-step video to help you out, which you can find here. Cheers!
* The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations which are classified under Section 501(c)(3) of the Internal Revenue Code that are aligned with the corporate focus areas of Diageo North America, Inc.