Feel the Burn at Alchemy: A North Loop Fitness and Retail Destination

More than a fitness studio, Alchemy also sells hard-to-find workout wear, and local products, juice, and snacks
alchemy, north loop, minneapolis, fitness, gym
Photo by TJ Turner

Since opening its first location in North Loop last March, fitness studio Alchemy has quickly built a cult following. That fervor has led the fledgling business to open a second facility across the river in a renovated historic building in Northeast.

Alchemy’s unique blend of yoga, high-intensity training, and strength training borrows elements of ascetic Hindu discipline as well as CrossFit in a unique combination. (Its founders include a former CorePower Yoga studio manager, and the founders of a Twin Cities CrossFit studio, natch.)

Its popularity also has more than a little to do with an attention to aesthetics. Its members religiously don Alchemy-branded workout apparel. “People who work out here love showing their pride inside and outside” the studio, says Alchemy co-founder Molly Hanten. It’s also one of the few gyms in the Midwest to carry stylish workout wear from Cory Vines (a trendier take on Lululemon, at a much lower price-point), Lorna Jane (Australia’s answer to Lululemon), and Rhone Men’s, which easily go from the gym to the street.

Alchemy is also shaping up to be a retail destination in its own right. In addition to stocking cold-pressed juice by Minneapolis’s own Juice So Good and WholeMe Clusters’s delicious gluten-free snacks, the fitness studio has also launched a series of collaborations with local businesses. They include knits from Wool & Whiskey, fitness journals by Woodchuck USA, sweatshirts from Sota Clothing, a custom scent by Margo Roberts, and a limited-edition gym bag by the Blue Claw Co., which comes with an inner pouch to store sweaty clothing.

The studio has even elevated the showering-at-the-gym experience. After her hair suffered from frequent gym showers with cheap shampoo, Hanten decided to stock their showers with shampoo by high-end haircare brand Number 4. After all, your body should be getting the no-pain-no-gain treatment—not your hair.

Alchemy, 300 Second St. S.E., Minneapolis, 612-444-6287, alchemy365.com

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