Intoto Salon by Juut
photo by tj turner
When uptown’s famed designer clothing boutique Intoto closed after more than 20 years of business seven years ago, local fashion fans lamented its loss.
But the spirit of Intoto lives on now that Juut Salonspa owner David Wagner purchased the Uptown storefront for a new training salon for recruits. Named Intoto Salon by Juut in tribute to its former tenant, the three-floor space maintains its distinctive look beloved by Intoto shoppers, thanks to its many large windows and glass railings that fill it with natural light. Alongside styling stations, shampoo bowls, and a retail area stocked with Aveda products are vintage touches such as 1960s office chairs, a mid-century chandelier, bright-orange accent walls, and a retro-modern hanging acrylic bubble chair. The walls are filled with original art and photography created by Wagner’s millennial-age daughters, Ava and Coco, who are credited with developing the salon’s unique look.
The training academy is staffed by Juut’s top recruits before they’re sent out to work at Juut’s seven Twin Cities locations. “We still offer the high-end service Juut is known for, but at a more affordable price point,” says Jenn Pardue, the salon’s recruitment and education manager. With blowouts priced from $25 to $30, cuts at $30, and color services from $45 to $110, an appointment at Intoto is certainly a good deal—especially considering that these one-day master stylists may eventually charge as much as $150 a cut.