Bumble for Moms

Social media app Peanut officially launched in Minneapolis to connect moms and moms-to-be


Peanut's Minneapolis Launch
Mothers and mothers-to-be at the Minneapolis launch of Peanut

Courtesy Peanut

When you become a parent, it doesn’t become your whole identity, but it does change who you are. “It’s a chapter in life where support from other women is essential,” says Michelle Kennedy, adding on the phrase, “It takes a village to raise a child.” That’s why the UK-based woman founded the social app Peanut.

With online communities, advice threads, one-to-one connections with other mothers, and more, Peanut is here to help give you support in any way you need. It even has an incognito mode where mothers can share their deepest vulnerabilities or ask questions without fear. While some very savvy moms and moms-to-be have been using the social app Peanut before its Minneapolis launch early this month, now Peanut is officially here and ready to help connect parents.

Making a profile on the app is somewhat akin to making an online dating profile. (Kennedy was on the advisory board of Bumble, but in general, instead of matching for love, you’re matching for motherhood camaraderie.) You’ll be asked to pick “what’s your thing?” which includes almost 40 interests and characteristics such as, “trying to conceive,” “hot mess,” “neighborhood newbie,” “but first, food,” “single mama,” “music is medicine,” “LGBTQ,” “strictly organic,” and “geek chic.” Part of the app allows you to wave at other mothers (or have them wave at you), and with a swipe of your finger, you can be off making a new friend.

“I love the Groups feature,” Kennedy says. “You can join groups that are both location-based and interest-based. This makes it easy to meet up with women in your neighborhood, get advice about a specific topic, and see how other women are going through the same things as you.” And really, it’s this last part that is perhaps the most important. While your world may change when you have or are hoping to have a child, there’s always someone out there who can reach out a hand for friendship or support. It’s just a matter of connecting with them.

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