The Uptown Food Truck Festival isn’t just for food anymore. The event, taking place on June 23 from 11 a.m. to 9 p.m., is expanding its range of non-food related vendors to include fashion trucks with clothing, jewelry, purses, and beachwear. We’ve rounded up a few of those style trucks for you to check out below, but don’t worry, foodies—there are still over 65 food options including New Zealand meat pies, bahn mi, Belgian Liege-style waffles, and other Minnesota Monthly favorites.
Started initially as a class project while at University of Minnesota Duluth, Sota Clothing has been off the page for eight years. Now besides their brick-and-mortar store in St. Louis Park, they’re in a teal vintage trailer (they call it the Sota Caravan). The sleek Minnesota pride designs are fashioned across T-shirts, sweatshirts, hats, onesies, glassware, and more. In short, they’re perfect for not only cabin season but for a recent graduate going out of state.
The Rockin’ Roller Vinyl Bus can’t be missed. An extension of the husband and wife owned SolSta Records, this bright blue bus packs something for everyone. Vinyl for the classic rock kid, the country superfan, to the R&B expert—it can all be found in the Rockin Roller.
Squinting in the sun? Stop by Lifted Optic’s truck. They offer a wide range of styles for the active Minnesota lifestyle. Made with lightweight wood, these frames will match all your trendy bamboo accessories from this season (pair it with that crescent-shaped Cult Gaia clutch you’ve seen all over Instagram), and each frame has a unique grain highlight.
Rugged Good Looks
Set inside a 1968 Vintage Airstream trailer, Rugged Good Looks offers any gent the pampering he’ll need after a day in the sun, whether he needs a haircut, a beard trim, or a shoe shine. Started by two sisters who wanted to give their clients convenience and a different experience, this mobile salon is perfect for the modern man.
The Style Trolley has come a long way from the Hostess bread delivery truck it originally was. The outside is now in black and white animal print with pink detailing and a full stock of curated clothing inside. Featuring classic silhouettes with a modern twist, the Style Trolley’s styles will fit nearly anyone’s closet.