IT ALL STARTED WITH A CRAVING…
Jess: No, I don’t want any dairy.
Jess: No, I want something a little healthier. Maybe a cracker or some celery sticks…
John: With peanut butter?
Jess: No, I don’t feel like sweet. (Hmmm. Peanut Butter, Honey Almond Butter, Chocolate Hazelnut Butter… all sweet. I wonder why nut butters are always sweet, but roasted nuts are savory, salty, smokey, spicy… All I want is a little something to put on a cracker or veggie.) Hey, what if…
Countless batches and plenty of feedback later, we launched our three signature flavors. We spent the Summer, Fall, and Winter of 2018 at Farmers Markets across the Twin Cities – looking people in the eye, getting their feedback, answering their questions, and forming a bond and devoted customer following that compelled us to charge forward.
We chose the name “Humble” for a few reasons. First, it’s an admirable quality in a human and the world could benefit from a little more humility – let’s be honest. As it relates to food, food should be honest, real (and of course nutritious AND tasty) with minimal ingredients. Not done in a self-congratulatory way, done because it’s the right thing to do.
We’re proud to be an Inclusive Employer (see our Instagram page) Woman-Owned, Gluten-Free, Vegan, Non-GMO and clean label. All our spices and herbs are certified Organic. Our cashews are certified Fair Trade and Organic. We’d don’t use palm oil, preservatives, stabilizers or any BS, and all our ingredients are ones you’ve heard of. We vow to never compromise on the quality of our products, even if it costs us more money. Every single jar is made by hand and with care.
A SNACK CRAVING, AN IDEA, A KITCHEN. HUMBLE BEGINNINGS AND HUMBLE INGREDIENTS LED TO HUMBLE NUT BUTTER. WE SURE LIKE THEM; HOPE YOU DO TOO.