Congratulations on being selected as a competitor in Minnesota Monthly’s Pet-Friendly Patio Bracket Challenge! We searched the state and narrowed down our list of restaurants, bars, breweries, and distilleries with the best patio for four- and two-legged friends to just 32 competitors. The journey to find the restaurant with the most pet-friendly patio in Minnesota will begin when voting opens on Monday, June 23. Each week the patios with the highest number of reader-submitted votes will automatically continue in the challenge until the publicdetermines a winner on Monday, July 28.

To help you spread the word to your loyal fanbase about your chance to be crowned the best patio spot and to encourage them to vote for your patio, we have created a social media tool kit. Below you will find content crafted for Facebook, Instagram, and X that includes a link to vote. Additionally, you can download logos below that can be overlaid on top of your pet-friendly patio images to post on social media.

I’m not sure who this copy is aimed at? It seem that is aimed at consumers in this usage. But in the very next paragraph the “you” is clearly the establishments included in the contest?