To continue to serve up good eats, no matter the weather, you may want to consider these five tips to keep your restaurant busy this winter.
1. Keep Customers Informed on Social Media
According to Pew Research, 72% of adults in the United States are active on at least one major social media platform. Consistent online presence can make a huge impact on the amount of business coming through your doors, especially during the winter months. Make a point to connect with your customers regularly. Be sure to include any winter or holiday specials that you’re offering. If you decide to close up for the day, be sure to keep them in the loop so they don’t show up to a locked door. Establishing your business as reliable is crucial for social media efforts.
2. Make Sure Your Website is Mobile Optimized
Research suggests that over 60% of time spent online is from a mobile device rather than desktop computer. Having a mobile-optimized website is an important factor allowing your business to rank on Google along with providing an easy-to-use experience for your customers.
Be sure to keep your menu updated on your website along with pricing. You can also list specials and happy hours on the home page.
3. Consider Offering Delivery
Winter slumps in business are very common. It’s almost always because of the customer, not something your business is doing wrong. A National Restaurant Association survey revealed that 74% of millennials say they would order delivery from a table-service restaurant if the option was available. Customers are looking for comfort and convenience during the winter months and sometimes that means enjoying your food from their own homes.
Be sure to do a cost benefit analysis to make sure that offering delivery is financially beneficial for your business model and that you’ve taken necessary precautions when hiring delivery drivers.
4. Offer Specials and Competitive Pricing
At the beginning of every year people are typically paying close attention to their finances, health, and future aspirations. This also means potential customers likely desire healthy menu options at a fair price. Create specials that use what’s in season to keep food costs low. Opt for seasonal vegetables and prepare them in a new and exciting way to entice people to visit your restaurant.
5. Consider Participating in Area Events and Competitions
Getting your restaurant involved in local events like the Society Insurance-sponsored Bloody Mary & Brunch Bracket Challenge or area restaurant weeks are a great way to keep your establishment front-of-mind for customers, both new and returning. By participating in these events, you will get extra marketing for your restaurant and hopefully have some fun along the way.
Society Insurance is Here to Help Your Restaurant Succeed
Your business is your livelihood, and we do all we can to help you protect it. Find a local Society Insurance agent to discuss your insurance coverage options.