Driscoll’s, the leading brand of fresh, delicious berries, revealed today the Minneapolis – St. Paul metro area is the raspberry consumption capital of the country. According to syndicated category data reported by The Nielsen Company*, the Twin Cities market consumes 132 percent more fresh raspberries per household than the national average. The data also uncovered that it’s one of three metro areas that consistently ranks across top 10 lists for highest weekly store sales of strawberries, raspberries, blueberries and blackberries.
Because Twin Cities folks are so devoted to berries and all the goodness nature affords us, Driscoll’s selected our home towns to launch #BerryTogether. We’re getting together and sharing berries in all kinds of exciting ways and combining live, in-person experiences with digital extensions that inspire bringing people together.
To kick off in a uniquely Twin Cities way, Driscoll’s drew inspiration from locals’ love for berries and our top-notch parking system, for a “picnicking in the park.” Shawn McCann had created a 3D picnic art installation in Mears Park drawing our cities together for a surprise berry reward. The theme pays homage to the Twin Cities incredible outdoor spaces and a shared love of berries. Video of the experience can be seen on Driscolls.com/berrytogether.
Minnesota Exclusive Berry Together Sweepstakes: Share even more berry moments with Driscoll’s Berry Together Sweepstakes for a chance to win some berry magical treats. One grand prize winner will receive a 4-night stay at Madden’s on Gull Lake, which includes a Berry Bonanza Day featuring fresh Driscoll’s berry treats and exclusive surprises. Four first-prize winners will receive Driscoll’s fresh and delicious berries for a year. To learn more about the sweepstakes and for your chance to enter please visit www.BerryTogether.com.
Berry Beautiful in Minnesota: Locals will also have the chance to meet the brains behind Driscoll’s berries, a group of researchers, breeders, agronomists and scientists collectively known as the “Joy Makers,” at events with retail partners throughout the city. They can also spot the fresh berry favorite on wrapped light rail cars and in the pages of Minnesota Monthly magazine in the months to come.