More businesses are preparing to open, and many will see masks as a necessity for opening safely. Just as it’s important to put your mask on personally, it’s also important at this time to take the mask off your business. Webster’s defines a mask as a cover or partial cover for the face, but there is also a secondary definition: something that serves to conceal. At Realm Promotions, we find it painful to see an increasing number of businesses concealed from their clients, or worse, permanently shut down.
Fortunately, there are still many businesses that are slowly opening or plan to reopen soon, so it’s the perfect time to invest in marketing your business and brand to bring awareness to your intended audience. It’s been noted that during a down economy each dollar invested in marketing/advertising has three times the value compared to a strong economy, and studies show that 80 percent of the population owns a promotional branded product, with 88 percent that recalled the advertiser and 85 percent that did business with the brand . With such a strong return on investment and the ability to be successful with any size budget, investing in promotional products can be an efficient tool for brand awareness—especially in an environment where consumers may be unaware of your re-opening or safety practices.
Whether it’s signage that can create retail revenue while promoting your brand or demonstrating your care for safety via PPE products or hand sanitizer, Realm Promotions wants to partner with you. It’s time to unmask your business and develop creative promotional solutions to bring relevancy and growth to your company. As you re-open your business, remember health and safety are now more important than ever. Be sure to use a mask so you can put your brand where your mouth is.
 Promotion Products Association International: The influence of Promotional Products on Consumer Behavior; Effectiveness of Promotional Products as an Advertising Medium.