It all began in a small New Jersey beach town in the mid-1950s. But going back even further, the legend of Roma® traces its roots back to Italy, where founder Louis G. Piancone was raised and where his passion for authentic culinary excellence was born.
From this humble, hard-working background more than 65 years ago, Mr. P’s dream evolved into the Roma family of brands, a powerhouse in Italian-style cooking, and the central ingredient that has enabled Performance Foodservice to become the leading pizza and Italian distributor in the industry. Inherent to the Roma history is a commitment to quality, consistency, and customer service, which is why we are the No. 1 choice for independent pizzeria owners across the United States. Our proven record of trust, reliability, innovation, and product quality is always in service to our customers and mirrors what it takes to succeed in the challenging and competitive pizza business.
We have longstanding relationships with the world’s best suppliers and manufacturers of pizza-related products—which translates to our customers receiving the best products in every case, every time, at the greatest value. Performance Foodservice has a remarkable portfolio of authentic pizza ingredients, with many sourced directly from the old country. We offer premium services and solutions, from equipment to delivery containers, menu optimization to marketing—everything that a pizza operator needs to start, maintain, or revamp a pizza business. And we understand the importance of succeeding in the critical delivery and takeout market. We are your one-stop shop for pizza support.
You’ll be introduced to an array of delicious ingredients, high-quality ovens, pizza boxes, and point-of-sale strategies that will have your guests eating like legends. Informed by decades of authentic expertise, we know what it takes to thrive in the pizza business today. “Quality and Service” was Mr. P’s motto and it remains the Performance Foodservice guiding principle for pizza.