The Minnesota Association of Convention and Visitors Bureaus (MACVB) has officially reintroduced itself as the Minnesota Tourism Association (MNTA)—a name change that marks a bold new era for the organization and the more than 70 destinations it serves across the state.
Unveiled during the organization’s 40th anniversary Education Summit in Stillwater, the rebrand signals a shift toward a more inclusive and future-forward identity. With a refreshed visual look and renewed commitment to advocacy, education, and leadership, MNTA is poised to strengthen Minnesota’s visitor economy and support the communities that rely on it.
“This rebrand signals an exciting new chapter,” said Beth Fischer, Board Chair of MNTA and Executive Director of Explore Willmar Lakes Area. “Our new name better reflects the diversity and scope of tourism across Minnesota and positions us to more effectively advocate for and support our members and the communities they serve.”
As the unified voice for destination marketing organizations and tourism professionals throughout Minnesota, MNTA will continue to provide strategic support through networking, public policy, and professional development.
To learn more, visit www.tourismmn.com.
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