A Look Back at Dayton’s Holiday Displays in Photos

Nostalgia for the Minnesota retailer’s holiday traditions.

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The Dayton’s department store was central to the lives of Minnesotans in a way matched today probably only by its offspring, Target. And in the days before data breaches, smartphones, and streaming video, there was no beacon of the holidays like Dayton’s. Its downtown Minneapolis window displays were fairy-tale fantasias and toy-time wonderlands, along with the annually changing eighth-floor exhibits starting in 1963 that brought Santa, the Nutcracker, and an array of characters and folklore from Peter Pan to How the Grinch Stole Christmas to generations of children. While today Macy’s carries on the tradition in less ambitious form, when the Dayton’s brand departed in 2001—the famed Santa Bear, who also took a new form annually, bowed out in 2007—it took with it decades of Yuletide memories. 


1940s

Daytons Christmas Display Santa Barbershop

Santa’s elves give the boss a beard trim in this holiday workshop window display in the 1940s


1950s

1950s Dayton's Christmas Window Display

Toys, lights, dolls: a 1950s kids’ dream come true seen from a downtown sidewalk


1960s

Dayton's Dickens Village Christmas Display

Dickens’ Village in 1967 and a Victorian holiday on the eighth floor


1970s

Dayton's Charlie and the Chocolate Factory Window Display

The funky ’70s: a visitor to Charlie and the Chocolate Factory goes down the tubes


1990s

Jack Edwards Puss in Boots Dayton's

Famed Twin Cities costume designer Jack Edwards adjusts a Puss in Boots costume in 1992


2000s

Harry Potter Dayton's Display

Holiday wizardry: Harry Potter brings the holidays into the 21st century in 2001

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