
Photos courtesy of the Iowa Economic Development Authority
From the ground, you’ll be surprised at what you find in Iowa. Great people, Iowa kindness, vibrant energy and optimism paired with all the thrills make the state a place to remember. Whether you’re seeking rest and relaxation, outdoor exploration or family adventures, the opportunities are endless. The best part? You’re just a quick road trip away.

Decorah and the Driftless Area
Midwest charm is on full display in downtown Decorah. Home to unique shops and restaurants, you’ll discover locally crafted items, antiques and galleries alongside cozy coffee shops and award-winning breweries.
The rolling hills, river bluffs and winding water trails of northeast Iowa’s Driftless Area is any nature lover’s dream. Dive into this diverse landscape with cold water trout fishing, biking, hiking and camping to discover unforgettable views and adventures.
Find the perfect blend of family fun, historic charm and fantastic flavors in the Cedar Valley, another gem of Iowa’s Driftless Area.
Des Moines
In Des Moines, there’s no shortage of extraordinary sights, both modern and historic. At West End Salvage, you’ll be amazed by four floors packed full of antiques, from refurbished furniture and dishware to signs and décor.
Your day doesn’t have to be over when the sun goes down. Des Moines’ vibrant nightlife offers the perfect way to spend an evening. Head downtown to check out Hello, Marjorie for the eclectic ambiance and delicious drinks, or stop by Secret Admirer for breathtaking views of the city skyline and signature cocktails.
Visit in August and uncover an adventure for your tastebuds at the World Food & Music Festival. Taste your way through scores of vendors selling cuisine and unique goods from around the globe while enjoying live performances.

Okoboji
Sitting along the banks of Lake Okoboji is the area’s classic amusement park, Arnolds Park. Full of tributes to American nostalgia, such as the wooden Legend roller coaster and a 92-year-old wooden slide, there’s no better place to embrace your inner child. And the food scene is just as thrilling, with hand-dipped ice cream and the iconic Nutty Bars offering the perfect addition to an exciting summer adventure.
After enjoying all the fun in the sun, embrace Okoboji’s nightlife, on and off the water. Watch the sun set over the lake while enjoying delicious food and drinks or live entertainment aboard The Fish House, a fishing boat-turned-entertainment hotspot. You’ll go home with memories and stories that will make you want to come back next summer.
Whatever adventure you choose, it will be unforgettable. We’re excited for you to discover the heart, history, adventure and beauty along the way – straight to the Soul of Iowa.