GiveMN’s Give to the Max Day Is More Important Than Ever

This year puts a spotlight on organizations impacted by the pandemic and racial inequality



Janssen Hang, Hmong American Farmers Association
Janssen Hang, of the Hmong American Farmers Association, which you can donate to on the GiveMN website


Around this time of year, giving back is one way we get into the holiday spirit. But in 2020, supporting local communities and nonprofit organizations has become more important than ever.

GiveMN, one of the nation’s leading platforms for web-based donations, celebrates its annual Give to the Max Day this Thursday, November 19. As one of the organization’s biggest days of the year, Give to the Max Day brings donors together from around the world, raising millions of dollars for Minnesota-based nonprofits and schools. Last year, it raised more than $21 million.

This year, GiveMN wants to remind donors that the giving doesn’t have to end there. Its fundraising platform allows donors to support causes 365 days a year.

“Many organizations are seeing an increased need this year because of the challenges brought by the pandemic, but we’re also seeing Minnesotans step up to meet the needs of the moment,” says Jake Blumberg, executive director of GiveMN.

GiveMN has crowdsourced a growing list of organizations significantly impacted by COVID-19, as well as organizations led by or serving BIPOC communities. The website now uses search filters to help make it easier to find and donate to these causes.

GiveMN is encouraging donors to expand their giving this year, and so far, donors have delivered. This spring’s #GiveAtHomeMN fundraiser brought in $5.1 million at the beginning of the pandemic. Following George Floyd’s police killing, more than $9 million was raised in a month to go toward causes supporting racial equity and rebuilding Twin Cities neighborhoods.

“For organizations who have had to cancel other fundraisers throughout the year, Give to the Max becomes even more important,” Blumberg says.

Whether you’re reading this on Give to the Max Day or after, you can go to and search for causes by keyword or location to donate to the work you care about.

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