Larissa Loden To Open New Storefront at Mall of America

Jewelry designer expands to second location

Larissa Loden

Visitors from around the world and those locals in the know will be able to step into the expanding world of Minnesota entrepreneur Larissa Loden at Mall of America starting May 10. Located on the second floor (W292), the store will feature Loden’s jewelry meant to  express “badness” and other cheeky sentiments. The new space will feature Loden’s signature designs, including semi-precious gemstones, brass, sterling silver, and gold-filled components made to last.

The busy entrepreneur with a flagship store at 2032 Marshall Ave. in St. Paul says she wanted to expand into the megamall “because I believe that bootstrapped, female-owned Midwest brands can be major players in the retail space. So, this is our first step in proving that to everyone. Also, I just personally think everyone should have a pair of f*ck studs (her signature jewelry).” For Loden, it is about “doing good through jewelry that is unapologetic.”

The St. Paul store will remain open and the new storefront will also be filled with a large gift selection curated by Loden herself that showcases other female-owned small businesses.

Larissa Loden
Jerrod Sumner is Minnesota Monthly’s aesthetic editor. His work covers all things local in the maker community. He is sought after for his understanding and promotion of the modern, American-made maker movement, and is a contributor on FOX 9 Good Day, sharing stories and goods. Follow him on Instagram @mrjerrodscott.