Courtesy of Betty Crocker
No matter your feeling about the word “moist,” we all know and love us some Betty Crocker SuperMoist cake. These mixes have baked countless cakes since America’s #1 Cake Mix debuted in the mid-70s, because no one likes a dry cake.
The true brilliance of General Mills wasn’t the cake mix itself, but the creation of Betty Crocker, an ideal of domestic perfection. This Minnesota-based giant, having mastered the art of packaged nostalgia for nearly a century, understood that the quickest way to the American heart was through a convenient, perfect box of SuperMoist cake mix.
Now, in perfect time for National Cake Day (Nov. 26), Betty is celebrating her legacy with the SuperMoist Collection, dropping varsity sweatshirts, dad caps, nostalgic totes, and keychains, plus a “super bundle” of sweet swag. But the ultimate declaration? Betty Crocker is establishing a new holiday standard: Cakesgiving. Because honestly, haven’t we waited long enough to push back the pie and grab a much-deserved SuperMoist slice of cake?
Courtesy of Betty Crocker
