Photo by Alesha Taylor
Fifteen years ago, cryotherapy was the fitness fad everyone whispered about—celebrities jumping into freezing chambers for Instagram moments. But something quiet has happened since then. The trend hasn’t faded. Instead, it has evolved into something even cooler.
The new wave of cryotherapy users isn’t chasing novelty—it’s chasing results, according to Travis Pioske, owner of Body Techs Rx in Richfield. Opened in 2022, the studio earned a Star Tribune Readers’ Choice award in 2024 and maintains a 5-star Google rating with 250-plus reviews—not because the experience is luxurious but because it delivers measurable outcomes.
Pioske’s journey fuels the philosophy. After years in hospitality and a brief corporate climb, he lost it all during the pandemic. He worked multiple jobs—including DoorDash—just to survive while volunteering at a struggling wellness center. When the owner offered him the business, Pioske bet everything. He pulled equity from his home and rebranded the struggling clinic into Body Techs.
That scrappy, results-driven mentality shaped the business. Whole-body cryotherapy—exposing skin to ultra-low temperatures of -200°F to -260°F for just a few minutes—triggers anti-inflammatory responses that accelerate muscle recovery and reduce chronic pain. Yes, it’s brutally cold—the kind of cold that makes a Minnesota winter seem downright tropical. But the brief discomfort has earned devoted followers for decades among professional athletes, who swear by the reduced inflammation and faster recovery times.
Body Techs doesn’t position cryotherapy as a standalone novelty. Instead, Pioske has built a wellness destination around recovery and self-improvement. Three minutes in a chamber colder than the Arctic might sound extreme—but for many clients, it has become the first step toward feeling their best. Visit bodytechsrx.com to learn more.
