Every spring, the Minneapolis Institute of Art (Mia) transforms into a vibrant realm of color and scent with Art in Bloom, a fundraiser where floral artists bring Mia’s priceless artworks to life through interpretive creations.
Many Twin Citians are familiar with the ornate proceedings of this springtime staple, which include informative lectures and demonstrations, a ticketed fundraising party, and free guided tours. But just how many are aware of the sheer amount of work, careful planning, and fragrant flower petals that go into its execution?
“Our floral artists begin planning their floral interpretations months in advance,” shares Heather Hofmeister, communications manager at Mia. “It’s a very time-consuming process that requires much thought.”
Every year, in addition to the pieces interpreted by individual floral artists, Mia selects a signature artwork—a timely and meaningful piece that is represented by an abundance of commercial floral installations throughout the museum. In tandem, these creations stand not just as interpretations of existing artwork, but as works of art themselves, furthering Mia’s vision of inspiring wonder through the power of art in all forms.
In preparation for this year’s event, taking place April 24-27, we asked Hofmeister to give us a look into the behind-the-scenes magic that brings this vibrant festival to life each spring.
Courtesy of Mia
What is Art in Bloom’s 2025 signature piece?
“Las vendedoras de flores” by Alfredo Martinez
How many floral artists participate each year?
About 250
Are the florals fresh/natural?
Floral installations are composed of 90% fresh florals and natural materials.
Where are the floral creations staged?
At least 12 inches away from their paired artwork, to ensure protection from damage.
How much money was raised last year?
The gross revenue was $189,000.
How many flowers are used throughout the museum?
30,000 (as estimated by Hofmeister)
Courtesy of Mia
How many people attended the event last year?
52,000
What rules do floral artists follow to protect their paired artwork?
All stamens must be clipped, as pollen is a critical concern. Several materials are prohibited on-site, including potting soil, fresh produce, and gardening tools.
As always, Art in Bloom will be free and open to everyone. To learn more about the event and plan your visit, head to Mia’s website.
